Yesterday Wizards of the Coast announced something which surprised almost nobody. That in 2013 we’re getting 5th Edition. What was interesting about the announcement was their seeking out input from players and fans of the ground breaking game series.
The question of the moment is will they actually listen to feedback on the playtest? And if they do, what will become of it?
I am doubtful that this will turn out the way most people expect it to. Not because the people behind the next edition are in any way closed minded about receiving feedback from the Internet. But because at the very least, the channel of information from the players in the wider Internet is going to be controlled to a degree befitting a corporation of Hasbro’s size and scope.
Because, and let us be honest here, the elephant in the room is Paizo. It is very hard to argue against the idea that we would not be looking at this announcement if it weren’t for the plucky upstart’s enormous and well earned success of the past couple of years. That WotC has announced that they are going to be following in their footsteps should have come as no surprise to anyone. It is smart of WotC to attempt to regain both the market and the hearts of players by doing exactly what Paizo did to gain them.
The fact that I think is being overlooked by this plan is that Paizo’s success came from two things which WotC does not have going for them. The first is the time at which Pathfinder was introduced. With the dissent of 4th edition in full swing and few retroclones to compete against, Paizo was incredibly well positioned to pull off a major coup. Which, as we can now see, it did. The second is Paizo’s size. Being as small as it is, Paizo is able to be dynamic and responsive to both the market and to the players.
The time for WotC to have struck is long since past. Market fragmentation, driven in part by a baffling series of confusing messages from the company in the last few years and in part by the removal of all previous versions of D&D from sales channels, is set. WotC is now in the unenviable position of being a owner of a brand which has inspired such loyalty as to actively drive more causal gamers away. Short of going back in time to prevent Paizo and the OGL from ever existing, they are now stuck with their subset of hardcore supporters and a harder sell to everyone else.
As for the dynamic and responsive presence, I don’t know. I feel like they don’t have it in themselves to win that fight. They can do whatever Hasbro let’s them get away with, but ultimately WotC and the designers don’t have the editorial or financial independence Paizo does. And they certainly don’t have the same trust of the gaming community they once held.
In some respects this pledge of openness reminds me of Blizzard and World of Warcraft. If you have ever spent time delving into their forums, specifically the beta forums, you will find any number of issues with the game brought up. Some big and many small. They have also gone out of their way to ask their community for feedback on classes several times now. And yet with all of this feedback, very little has ever made it through to the actual coders and designers to fix.
As explained more than a few times now by their community managers and CSRs who tend the forum, there isn’t a direct line to the devs. Nor was there ever intended to be one. At best the CSRs will gather up the biggest issues and most interesting posts to pass along to their superiors who, we guess, send them along to the appropriate triage teams and eventually to the devs.
That is a textbook case of how you manage a number of players the size of which WotC is aiming to have. Why anyone would think that Hasbro and WotC would do their forums and feedback any different is…perhaps naive or possibly fooling themselves.
Do not misunderstand me. I think it would be wonderful to have Monte Cook hip deep in their forums and responding, personally, to every well thought out and worded post. Or to see a change or three initiated by some player’s insightful suggestion. I think that this and the other announcements we got yesterday are part of their overall marketing strategy.